Kimberly-Clark Corporation, the makers of Viva® Brand paper towels, is very committed to sound forest management practices. Through sustainable forestry and woodland protection plans, we ensure the continued health and productivity of the vital natural resources we manage. Kimberly-Clark’s fiber suppliers ensure that all harvested forests are replanted or naturally regenerated. We also practice resource recovery by recycling waste materials and products that do not meet our quality standards. That’s a mouthful, but we thought you should know!