Meet Mike Rowe

Learn More >>

Grab and Graps the Unquilted Difference

Learn More >>

Mike Rowe knows dirt

Viva® knows clean

Mike Rowe is about making messes

VIVA® is about keeping things neat

Mike Rowe likes filthy stuff

VIVA® likes tidy kitchens

Mike Rowe gets into grimy situations

VIVA® can get you out of sticky situations

Mike Rowe tackles rough tasks

VIVA® tackles tough spills

Viva<sup>®</sup> Towels

Grab a roll and grasp the unquilted difference

Every concentrated VIVA® roll is made of strong, absorbent fiber packed sheets. That’s what makes it one tough towel. So when it comes to tackling messes, just think of it as your personal cleaning assistant – your partner in grime. And if VIVA® can handle Mike Rowe’s mess, just think of what it can do in your home. So what are you waiting for?

Meet Mike Rowe

My work seems to always follow me home

“Yeah, I know. I'm a dirty guy. What can I say? I've been that way for years. It's part of the job, and frankly, I'm not sure what the big deal is. The dirt washes off, and a little mud never hurt anybody. Still, people are always trying to clean me up. I'm not sure I see the point, but hey...
I appreciate the effort!” - Mike Rowe


Mike Rowe says that dirt is not the enemy

mikeroweWORKS is an organization that celebrates the business of learning a skill and mastering a trade. Farmers, tradesmen, and anyone who's not afraid to get dirty are welcome. Hard hats optional. Steel-toed boots recommended.” - Mike Rowe

Learn more about Mike’s cause >>
Grab & Grasp Game

Play our Grab and Grasp game on Facebook

This race against the clock challenges you to match cards from memory. But look out — one wrong move could re-shuffle the deck. The harder it gets, the sweeter the coupon.

Coming in April

Thanks for your interest in Viva®! For the full site experience
you'll need to download Adobe Flash Player Here.

Title: Pig Pen Comes Home (30 sec.)